Inventory refers to the sources of space available to show ads through Programmatic and is the first dimension of optimization for Programmatic media traders.
The inventory available through programmatic varies based on the device where it will be shown and how it is bought. Inventory consists of four categories: Inventory (media and how it is categorized), Marketplaces (how the media space is offered to the advertisers), Inventory Type and Devices.
A publisher can be an app, website or OOH space, that offers advertising space to advertisers so they can show ads to its audience.
A technology platform that facilitates real-time buying and selling of ad impressions programmatically.
A Channel is commonly used by Ad Networks to define a set of publishers grouped by category, affinity or geo-location
Inventory available inside mobile apps.
Inventory available on web browsers, be it on mobile or desktop.
The Open Marketplace is all the inventory available programmatically without the need to a special deal.
A Premium Marketplace is a private deal defined with inventory of specific publishers commonly not available through the Open Marketplace.
A Private Deal negotiated between a buyer and seller to access specific inventory not necessarily available through the Open Market. A deal can involve priority negotiation of priority and floor prices.
Similar to a traditional media buy, in a Programmatic Guaranteed transactions both buyers and sellers agree on a fixed media buy for a specific number of impressions at a specific rate.
Advertising delivered to users on mobile devices, specially mobile phones.
Advertising delivered to users on users on connected TVs.
Advertising delivered to digitally connected Out of Home billboards.
Advertising delivered to users con desktop and laptop computers.
Advertising delivered to users on tablet devices.