When planning a digital campaign, audience data is one of the most valuable marketer's asset. It can limit campaign reach to a specific segment or you can A/B test different segments to find audiences with more affinity to the campaign or Creative Concept.
By doing proper data planning, advertisers can segment their own audiences using user signals left on their site or app, or consuming their CRM to create a story telling.Data Marketplaces aggregate third party data from publishers or companies that can be used by marketers to reach previously untouch audiences.
Any data gathered and owned by a company. First party data might include names, addresses, email addresses, or behavioral data gathered by the company.
Data purchased directly from the company that owns it.
Data that can be purchased by advertisers from a data provider and used for targeted advertising. Data providerssell data on demographics, like gender or income, so advertisers can target their outreach to their desired audience.
Gender of the targeted audience.
Audiences within a specific age range.
Spoken language from the targeted audience.
Ethnic group of the targeted audience.
Gender of the targeted audience.
Education level of the targeted audience.
Credit Cards owners.
Audiences in-market for tourism products.
Audiences grouped by home members composition.
Audiences who activaly download music, movies or software.
Baby product shoppers.
Video games buyers.
Audiences based on their marital status.
Audiences in-market for vehicle.
In-Market for Real Estate.
Beauty products buyers.
Health product shoppers.
Audiences grouped by in-market car type.
Audiences who have bought online in the past
Audiences interested in home decoration, furniture and construction.
Audiences in-market for pet health and nutrition products.
Audiences interested in nutrition, wellness and healthy life.
Audiences interested in architecture.
Audiences interested in religious or social celebrations.
Audiences who live in family homes.
Audiences interested in maternity issues.
Audiences interested in Travel content and publications.
Audiences interested in Art and Culture.
Audiences interested in sports related content.
Audiences interested in Online Games.
Audiences interested in Fashion related content.
Audiences interested in business and finance content.
Audiences interested on automobile related content.
Audiences interested in contented related to Education.
Audiences interested in content related to Lifestyle.
Audiences who actively watch videos onlines.
Other interests.